• Provide copy review and advice from idea through production

• Handle entire network clearance process and submissions

• Draft, review and negotiate all types of agreements and forms including: agency-client contracts, talent and commercial production agreements, music and other rights licenses and media purchase and insertion orders

• Handle violations of rights of privacy/publicity

• Defend and bring unfair competition claims, including Lanham Act claims

• Handle comparative advertising challenges

• Supervise compliance with Federal, state and local governmental regulations (see the Regulatory section for more detail)

• Represent clients before industry self-regulatory bodies (National Advertising Division of the Council of Better Business Bureaus and NAD's Children's Advertising Review Unit) and each of the broadcast networks

• Audit client's advertising compliance process

• Formulate policies, implement procedures and develop customized training sessions to avoid violations of law

• Handle all of the needs of specialized agencies, such as direct marketing, design, interactive, media, medical, and others